His reckless douche-bro exterior hides the heart of a killer. Seemingly an amalgam of real-life tech moguls Elon Musk and Daniel Ek, the strapping Scandi CEO of streaming giant GoJo is toxic and confrontational with an ego the size of Ikea’s Stockholm branch. The primary antagonist of the latter two series is a highly punchable piece of work. Highly punchable … Alexander Skarsgård as Lukas Mattson. His withering takedown of Tom (“You are fairly, squarely fucked” “Jesus, Karl”) moved him up several places on its own. He hasn’t had a bowel movement for 20 years but the permanently peckish CFO has come into his own in the final series, the prospect of a “golden parachute” loosening his tongue to glorious effect. Nan primly pretends it’s “disgusting” to talk money, while ruthlessly driving up the price of her empire. Nan is the matriarch of rival media dynasty the Pierces, and just as monstrous in her own hypocritical way. The woolly liberal yin to Logan’s rapacious capitalist yang.

The sociopathic aristo cheerfully shafted her own offspring in exchange for a few quid and a peerage for her social-climbing husband Peter Munion, AKA “Lord Seat Sniffer of Pantyhose”. Logan’s waspish second wife’s attitude to motherhood (“I should’ve had dogs”) explains a lot about her messed-up children. ‘I should’ve had dogs’ … Lady Caroline Collingwood (Harriet Walter) talks with Shiv (Sarah Snook). Lady Caroline Collingwood (Harriet Walter) Roman actively detests him, which is always amusing. Fired, rehired and insulted, he’s often the family punchbag. Frank is an avuncular figure, endlessly reassuring neurotic godson Kendall that daddy wuvs him. Logan’s longtime lieutenant is the lowest-key member of the old guard/greybeards/boiled eggs/Keystone fucks. Could Chuckles the Clown have the last laugh yet? 15. She’s now persona non grata, despite claiming that Logan planned to marry her. Logan’s Winkleman-fringed PA acquired considerable power when she was promoted to his mistress, but got taken down several pegs after her toe-curling ATN anchor audition went viral. You’d almost feel sorry for Hugo if he wasn’t, well, such a massive dick. Waystar’s smarmy senior comms exec exists in a state of perma-panic, forever scrambling to contain scandals or save his own scrawny ass.

Smarmy … Hugo Baker (Fisher Stevens), front row, second from left.

A very punchable face book